Everyday Harbor's Success Story
How We Built a Scalable Shopify Store for Everyday Harbor
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%
Revenue Growth
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%
Conversion Rate
Everyday Harbor is a U.S.-based multi-niche e-commerce brand offering practical, design-forward products across pet, home, and fitness categories. While the brand had a clear lifestyle vision, it needed a Shopify store that could manage a diverse catalog, maintain visual consistency, and convert traffic efficiently. We partnered with Everyday Harbor to design and launch a clean, scalable Shopify store built for long-term growth.
- The Challenge
Before working with us, Everyday Harbor faced several challenges:
- No structured Shopify store to support a multi-category catalog
- Inconsistent product presentation across different niches
- Navigation that made product discovery difficult
- Product pages lacking conversion-focused layouts
- Mobile experience not fully optimized
- No clear foundation for scaling products and traffic
Without a cohesive Shopify setup, the brand struggled to turn interest into consistent sales.
- Our Approach
We followed a structured Shopify Store Creation framework tailored for multi-niche DTC brands.
- Shopify store setup and configuration
- Clean, lifestyle-focused theme customization
-
Collection and category
architecture
- Conversion-focused product page design
- Mobile optimization and speed improvements
- Payment, shipping, and checkout setup
The focus was on clarity, simplicity, and scalability.
- The Results
Within the first three months of launching the Shopify store, Everyday Harbor achieved:
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K+
Store
Sessions
Sessions
↑ 209%
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Orders Completed
↑ 189%
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%
Average Time on Store
↑ 165%
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%
Repeat Purchase Rate
↑ 412%
The structured layout and consistent design helped customers browse confidently across different product categories.
- Clients Testimonial
“GetLit Commerce completely changed how we run and grow our Shopify store. Everyday Harbor sells across multiple product categories, and we needed a system that could scale without breaking the customer experience. Their team streamlined our store structure, optimized product pages, and helped us build a smoother buying journey. The results showed quickly. Higher engagement, better conversions, and a store that finally feels built for growth.”
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- Strategy Breakdown
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-
Platform
Optimization
We structured the Shopify store to handle multiple niches without overwhelming users. Clear navigation, intuitive collections, and fast load times supported smooth browsing and product discovery.
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- Strategic Visual & Content Design
Product pages were designed to maintain a consistent visual identity while clearly communicating use cases, benefits, and value across pet, home, and fitness products.
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- Conversion-Focused Store Architecture
Calls-to-action, product templates, and checkout flow were optimized to reduce friction and encourage completion, especially on mobile devices.
- The Journey to Success
- Month 1: Store Foundation
Result:
↑ Clean, functional storefront ready for traffic.
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- Month 2: Optimization Phase
Mid-Stage Results:
↑ 45% increase in conversion rate
↑ 33% increase in average session duration
↑ 33% increase in average session duration
- Month 3: Scaling & Growth
Final Results:
↑ 148% revenue growth
↑ 69% conversion rate improvement
↑ Consistent daily order volume
↑ 69% conversion rate improvement
↑ Consistent daily order volume
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- Why This Shopify Strategy Worked
- Strategic Shopify Store Integration
Rather than treating the store as a simple product catalog, we built a structured system that supported growth across multiple niches.
- Consistent, Trust-Building Design
A cohesive aesthetic helped unify diverse product categories, making the brand feel reliable and intentional.
- Data-Driven Optimization
User behavior and performance data guided layout decisions, ensuring improvements were based on real shopping patterns.
- Holistic DTC Growth Approach
Design, performance, and conversion were treated as one system, allowing the store to scale without losing clarity or brand identity.
Ready to Build a High-Performing Shopify Store?
Our Shopify Store Creation service helps multi-niche brands like Everyday Harbor turn product variety into a smooth, high-converting shopping experience. If you’re ready to launch or rebuild your Shopify store for growth, let’s talk.