BluePeak Eyewear's Success Story
How We Launched and Scaled TikTok Shop Sales for BluePeak Eyewear
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%
Revenue Growth
0
%
Conversion Rate
BluePeak Eyewear is a U.S.-based direct-to-consumer eyewear brand offering stylish, affordable sunglasses and blue-light glasses. While the brand had competitive products and strong visual appeal, it needed a sales channel that could turn short-form content into direct purchases. We partnered with BluePeak Eyewear to launch and optimize its TikTok Shop, focusing on creator-led selling, in-app checkout, and conversion-driven content.
- The Challenge
Before working with us, BluePeak Eyewear faced several challenges entering TikTok Shop:
- No TikTok Shop seller account or product catalog
- High video engagement but low purchase follow-through
- Products not linked directly to content
- No creator or affiliate selling structure
- Limited visibility within TikTok Shop discovery feeds
- Difficulty tracking performance and conversions
Without in-app purchasing, potential buyers were dropping off before checkout.
- Our Approach
We implemented a structured TikTok Shop Setup strategy designed for visual, fashion-driven products like eyewear.
- TikTok Shop seller account setup and approval
- Product catalog creation and optimization
- Payment, shipping, and tax configuration
- Product-to-video and product-to-live integration
- Creator and affiliate-ready shop structure
- Performance tracking and optimization
Every step followed TikTok Shop policies to ensure approval and scalability.
- The Results
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K+
Shop
Visits
Visits
↑ 209%
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+
Orders Completed
↑ 189%
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%
Repeat Customers
↑ 165%
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%
Save & Add-to-Cart Rate
↑ 412%
Within the first three months of launching BluePeak Eyewear’s TikTok Shop, the brand achieved. The shortened buying journey and native checkout significantly improved conversion consistency.
- Clients Testimonial
“Partnering with the team helped us unlock a new sales channel we were struggling to figure out on our own. They understood how TikTok Shop works and how to position our products for short-form video commerce. From setup to product structure, everything was handled smoothly. The impact on visibility and sales came faster than we expected.”
- Ready to Transform Your Business?
BluePeak Eyewear is one of the many brands we’ve helped launch and grow across Amazon, Shopify, Etsy, TikTok Shop, Walmart, and eBay. If you’re ready to build or scale your ecommerce presence, let’s talk.
- Strategy Breakdown
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- Platform Optimization
We structured the TikTok Shop backend for smooth operations, accurate inventory flow, and frictionless checkout across all products.
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- Content-Led Selling Strategy
Eyewear products were showcased through real-life use cases, styling clips, and screen-use scenarios. Products were tagged directly in videos and live content to enable instant purchases.
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- Precision Targeting & Scaling
We supported organic content with targeted campaigns aimed at high-intent users, while preparing the shop for creator collaborations and affiliate selling.
- The Journey to Success
- Month 1: Setup & Launch
Result:
↑ Initial visibility and early in-app sales.
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2
- Month 2: Optimization Phase
Result:
↑ 58% increase in shop visits
↑ 41% increase in conversion rate
↑ 41% increase in conversion rate
- Month 3: Scaling & Growth
Final Results:
↑ 162% revenue growth
↑ 84% conversion rate achieved
↑ Consistent daily orders
↑ 84% conversion rate achieved
↑ Consistent daily orders
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- The Journey to Success
- Strategic TikTok Shop Integration
We built a fully integrated TikTok Shop system instead of relying on external checkout links. This reduced friction and increased impulse purchases.
- Content-First Commerce Approach
Eyewear benefits such as comfort, lens protection, and style variety were communicated visually, aligning perfectly with TikTok’s content-driven culture.
- Data-Driven Optimization
Performance data guided decisions on pricing, content direction, and product focus, allowing efficient scaling without wasted spend.
- Holistic Social Commerce Strategy
Setup, content, creators, and optimization worked as one system. This holistic approach turned TikTok from a marketing channel into a revenue engine.
Ready to Sell on
TikTok Shop?
Our TikTok Shop Setup service helps brands like BluePeak Eyewear convert attention into real sales. If you’re ready to launch or scale your TikTok Shop with a strategy built for growth, let’s talk.