IronRoot Labs' Success Story
How We Launched and Scaled a Walmart Marketplace Store for IronRoot Labs
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Revenue Growth
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Conversion Rate
IronRoot Labs is a U.S.-based fitness supplement brand focused on delivering science-driven, clean-label nutrition at accessible price points. While the brand had strong products and growing demand, it needed a reliable mass-market channel to scale volume without compromising compliance or trust. We partnered with IronRoot Labs to launch and optimize its presence on Walmart Marketplace, focusing on approval, compliance, and conversion at scale.
- The Challenge
Before working with us, IronRoot Labs faced several challenges entering Walmart Marketplace:
- Complex seller approval and compliance requirements
- Strict category and supplement documentation standards
- Product listings not optimized for Walmart search behavior
- Pricing and fulfillment strategy misaligned with Walmart buyers
- Difficulty standing out in a crowded supplements category
- Risk of listing suppression due to policy gaps
Without a compliance-first approach, scaling on Walmart posed significant risk.
- Our Approach
We implemented a structured Walmart Marketplace Assistance framework tailored specifically for regulated product categories like supplements.
- Walmart seller account setup and approval support
- Compliance review for supplement listings
- Product listing creation and optimization
- Category mapping, pricing, and tax configuration
- Inventory and order management setup
- Performance monitoring and optimization
Every step prioritized accuracy, policy alignment, and buyer trust.
- The Results
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30-Day
Revenue
Revenue
↑ 209%
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New Customers
↑ 189%
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Orders
↑ 165%
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Shop Visits
↑ 412%
In just 3 months of working with TikVix, TubWorks achieved remarkable growth across all key performance indicators, with overall revenue increasing by 160% and conversion rates jumping to 85%.
- Clients Testimonial
“Working with the team made entering Walmart a lot easier than we expected. They handled the setup, requirements, and product structure in a way that removed the guesswork. The store feels professional, trustworthy, and ready to scale. It gave us confidence to grow beyond our existing sales channels.”
- Ready to Transform Your Business?
BluePeak Eyewear is one of many brands we’ve helped launch and scale on Amazon, Shopify, Etsy, TikTok Shop, Walmart, and eBay. If you’re planning to expand your ecommerce presence, let’s talk.
- Strategy Breakdown
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- Platform & Compliance Optimization
We structured the Walmart seller account to meet category-specific supplement requirements. This included accurate product attributes, ingredient transparency, and policy-aligned content to prevent listing issues.
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Strategic Listing
Creation
Product listings were built with clarity and credibility in mind. Titles, descriptions, and bullet points emphasized formulation quality, usage benefits, and clean-label positioning without making restricted claims.
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- Precision Performance Optimization
We monitored listing performance, pricing competitiveness, and buyer behavior to refine content and maintain strong conversion rates in a price-sensitive marketplace.
- The Journey to Success
- Month 1: Setup & Approval
Result:
↑ Store successfully launched without policy issues.
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- Month 2: Optimization Phase
Mid-Stage Results:
↑ 55% increase in product visibility
↑ 39% increase in conversion rate
↑ 39% increase in conversion rate
- Month 3: Scaling & Stability
Final Results:
↑ 148% revenue growth
↑ 76% conversion rate achieved
↑ Consistent daily order volume
↑ 76% conversion rate achieved
↑ Consistent daily order volume
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- The Journey to Success
- Compliance-First Marketplace Integration
For supplements, accuracy matters. We built IronRoot Labs’ Walmart presence with strict adherence to platform rules, reducing risk while enabling growth.
- Trust-Focused Listing Content
Clear ingredient information and responsible messaging helped build buyer confidence in a highly regulated category.
- Data-Driven Optimization
Performance data guided decisions on pricing, SKU focus, and content refinements, allowing steady improvement without disruption.
- Holistic Marketplace Growth Strategy
Setup, compliance, listings, and optimization worked together as one system. This ensured sustainable performance in a competitive supplements market.
Ready to Scale on
Walmart Marketplace?
Our Walmart Marketplace Assistance service helps supplement and wellness brands launch and grow with confidence. If you’re looking to expand on Walmart with a strategy built for compliance and scale, let’s talk.